July 26, 2021

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For remarkable cuisine

Half Million Coffee’s CEO Meshal Khalid H Alshehri reveals secrets of coffee business

Agency Reporter

After several years of being in the coffee industry, serving out deliciously tasting coffee recipes to its teeming customers, it is safe to say that Saudi Arabian born business entrepreneur; Meshal Khalid H Alshehri is a master in his craft.

A proud co-owner of Half Million Coffee, Meshal Khalid H Alshehri is a sector where quality matters more than quantity

Coffee business is all about taste. One bad and sour experience by a customer can sever his or her relationship with the coffee shop, which makes it expressly important for coffee shop owners to place special emphasis on sale of quality coffee at all time.

Meshal Khalid H Alshehri is acutely aware of the how taste influences patronage of coffee shops. And he says that to get the best taste out of a coffee that it takes the right mixing of the different flavours and blends

Speaking in an interview with reporters, the Half Million Coffee founder said that the best kept secret in the business of coffee is making mixtures.

“According to Meshal Khalid H Alshehri, “the secrets lie in making mixtures between different types of coffee. It is the highpoint of the coffee making business. Once you crack it, you are good to go.

“Cracking it is difficult because nobody will tell you, especially if you are a rival shop owner. It’s an intricate matter but getting the right mixture of different blends of coffee actually makes the difference between a successful coffee shop and one that is struggling.

“I remember when we started the business that some coffee shops who we were attempting to compete with were thinking that we would close shop in a few months’ time because of the challenge that getting the perfect mix between different blends of coffee presents.

“But we at Half Million Coffee, knowing where we were coming from and how strongly we believed in the success and viability of the project, never relented. We stayed committed to the end and were able to prove all our doubters wrong by cracking the code of mixing different blends of coffee,” added Meshal Khalid H Alshehri of Half Million Coffee.

Another important innovative strategy that has helped Half Million Coffee gain considerable advantage and bragging rights over rival coffee shops and outlets is it’s embracement of relevant social media platforms that help to connect better,  faster and deeper with its customers and prospective customers.

According to Meshal Khalid H Alshehri of Half Million Coffee, “going social has greatly enhanced our marketing efforts as we have been able to gain new customers while retaining our old and existing ones in a mutually beneficial relationship.

“Instagram and Facebook have to a large extent been very useful apps to us and it’s so wonderful and great hoe these platforms have improved and enhanced the way we are doing business at Half Milli